Lifeboat Events has added the Cycling Sports Group (CSG) to the growing list of bike makers exhibiting at its 2011 DealerCamp in Park City, Utah. CSG will exhibit 2012 models from Cannondale, Schwinn, GT and Mongoose 2012 for the first time at the July 26 show.


“Lifeboat Events has worked closely over the last few months with the team at CSG on this project,” said  Lance Camisasca, president of Lifeboat Events. “We are thrilled such a strong family of brands sees the value in DealerCamp and that our event meets their high expectations. The rising tide raises all boats, and the addition of the CSG brands and dealers will be a net enhancement to the event. We are truly delighted.”

DealerCamp has been able to carve out a niche by bringing together bicycle suppliers with their key dealers in an intimate setting at the Deer Valey Resort nearly eight weeks before the much larger Interbike trade show in Nevada. In 2010, DealerCamp drew 219 retailers from 120 shops in 34 states to preview products at what promoters say is a more strategic time in dealers' buying cycles. Interbike, which is produced by Nielsen Expositions, gathers more than 1,100 cycling-related brands and close to 24,000 total attendees in the second week of September.


DealerCamp 2011 will commence on July 26 in Park City, Utah at the Deer Valley Resort and feature products from approximately 100 cycling brands.


“CSG is excited to be able to join DealerCamp to unveil our new product lines, latest trends and consumer insights to our dealers and industry.  We know how important this time of year is to dealer buying decisions and will provide them with inside access to what CSG has planned for 2012,”said Dave Manchester, Senior Vice President, North America.
 
CSG is a division of Dorel Industries’ Recreational/Leisure (R/L) segment.