Cycling Distribution Network (CDN), the U.S. distributor of Basso, Berria and Lee Cougan bikes, reported partnering with BikeExchange (BEX) as its exclusive e-commerce platform.
The deal has online retail and consumer sales processing through each brand’s BikeExchange storefront.
BEX will also handle 3PL services in the U.S. for the brands in cooperation with subsidiary Kitzuma Cycling Logistics.
Inventory will be warehoused in Asheville, NC, one of two nationally.