Cybex International, Inc. said hundreds of the company's pink 750T treadmills will be moving at varying speeds in fitness clubs and YMCA’s across the country throughout the month of October and with a purpose to raise funds for The Breast Cancer Research Foundation.
In an effort to promote the importance of walking and exercise as a preventive measure to reduce the risk of breast cancer, Cybex will donate funds to BCRF for every mile logged on any pink Cybex 750T treadmill throughout the month of October 2009.
“This is an example of wonderful corporate citizenship,” states Myra J. Biblowit, President of the BCRF. “These pink treadmills will remind people about the need for breast health awareness, breast cancer screening and the importance of exercise.”
The pink treads, which were manufactured in the U.S. (in Medway, MA), have been shipped to health clubs, YMCA’s, and other fitness facilities around the country. They will be used in a variety of ways to promote the benefits of exercise, particularly as it relates to breast cancer. Local clubs are using the pink treadmills for member walk-a-thons; others are matching CYBEX with fundraising efforts.
“This initiative has provided a platform to share an important message on the benefits of exercise in reducing the risk and recurrence of breast cancer,” states Joan Carter, Executive Director of the CYBEX Pink Ribbon Run.