Cybex International, Inc., manufacturer of premium exercise equipment for the commercial and consumer markets, has retained Vienna, Virginia-based Buffalo Communications (Buffalo) to provide publicity and media-relations services.
Buffalo will develop and execute a multi-platform, national and grass-roots promotional program highlighting the unique and superior solutions Cybex provides to the commercial fitness, golf and country club, hospitality and sports-performance markets.
Showcasing the company's exercise equipment that improves physical well being, function and performance, Buffalo said it will position Cybex for consistent, high-profile editorial coverage in health and fitness, sports, lifestyle, business and trade media. Additional focus areas include the industry-leading Cybex Institute for Exercise Science.
“Setting the industry standard, our brand is driven by exercise science, precise engineering, leading-edge technologies and made-in-America manufacturing,” says John Aglialoro, Chairman and CEO of CYBEX. “We are committed to continually changing the game by introducing innovative strength and cardiovascular fitness equipment as ideal solutions for anyone who wants to effectively and efficiently enhance their health, wellness and lifestyle. Most of all, we believe in and live our brand promise — 'Bringing you what's next.'”
“Cybex has an incredible track record,” says Rich Katz, Managing Director of Buffalo. “Its equipment exudes the elegance of Mercedes, the power of BMW and the exactness of Lexus. With more people than ever incorporating fitness into their daily lives, the biomechanically correct exercise results CYBEX delivers are unparalleled.”
