Cybex International, Inc. appointed Larry Gulko as its chief marketing officer. Gulko has worked with a broad range of high-profile brands including
Johnson & Johnson, Reebok, Gillette, PGA of America, Kodak,
Siemens, and LPGA, among others.
A sought-after thought leader and
motivational speaker, he has served as president and on the board of
the American Marketing Association, Boston; advisory council at the
George Washington University; is a frequent guest on NECN-TV Business
Day and also created and moderates the Annual CEO Brand Leadership
Forum for the Harvard Business School.
In his new role, Gulko will provide leadership and strategic direction to strengthen the company’s market position, drive growth, and maximize the value of the CYBEX brand.
“Larry is championing our top-line growth by introducing game-changing global marketing and business strategies,” says John Aglialoro, Chairman and CEO of CYBEX. “His tremendous energy, entrepreneurial passion, and depth of relationships are already enhancing CYBEX’s brand equity and creating awareness for our distinctive heritage and superior products.”
One of Gulko’s first initiatives was securing a multi-year agreement for PGA Tour legend Greg Norman to serve as an official ambassador for the innovative CYBEX Golf Fitness platform.
“CYBEX is authentic, we’re the real deal. Focusing on our rich heritage based on exercise science and building what our customers consider the world’s best fitness equipment, we offer a unique value proposition designed to improve health, wellness and performance,” says Gulko. “As we identify and seize new opportunities to build our brand, expand our markets and drive demand, our goal is to position CYBEX not only to succeed in today’s ever-changing competitive landscape, but to dramatically improve business performance.”