Cybex International, Inc. announced the “Sweet Spot” program, a fitness
solution created specifically for the golf and country club market.
Designed to enhance member loyalty, drive year-round revenue, increase
fitness center usage and create a point of distinction to club
prospects, Sweet Spot is based precisely on the equipment and exercises
used by the world’s best golfers. CYBEX is offering the program in
pre-sized and custom plans to align with the square footage of any
club’s fitness center.
Supported by an added-value Club Marketing Program including a launch
party, educational posters, how-to guides, newsletter content, a
variety of fitness regimens and more Sweet Spot was developed to
enhance overall wellness of country club members. Additional resources
are available at www.cybexgolf.com, with new content to be added on a
consistent basis.
“Golfers were long considered among the most out-of-shape athletes, but
today roughly 85 percent of professional tour players are completely
dedicated to a daily workout regimen,” says John Aglialoro, CYBEX
Chairman and CEO. “This trend toward fitness is gaining momentum at
every level of the game, because players of all ages and abilities now
realize staying fit is a must when it comes to performing their best,
having fun and remaining healthy.”
Research behind the launch of Sweet Spot included recent private club
studies independently conducted by the McMahon Group. These
demonstrated a clear trend toward country club members seeking out and
using fitness solutions with increasing frequency.
Among the hundreds of marquee clubs and resorts nationwide to have
already installed CYBEX solutions is TPC Sawgrass, which states: “Our
PGA TOUR Players have come to expect the very best in fitness equipment
both on site at PGA TOUR events and in their everyday lives. The CYBEX
equipment that we offer them for their exclusive use here at TPC
Sawgrass certainly meets their high and exacting standards.”
