PUMA North America appointed Curtis Charles as Senior Vice President of North American Sales, overseeing all sales and sales operations activities for both the PUMA and Tretorn brands. Charles is charged with driving profitable growth for PUMA and Tretorn
in the US and Canada markets across footwear, apparel and accessories.
Charless strategic insight will help the PUMA brand continue its
journey of becoming the most desirable sportlifestyle brand in the
world.
Prior to his appointment to PUMA, Charles was CEO/CMO of Keimistre
& LLC, where he oversaw the apparel business of P.R.P.S and
Akademiks. Charles spent several years growing the Rockport Company as
Senior VP of Sales and Head of Global Strategic Planning, where he
oversaw the team functions within sales, merchandising, marketing and
retail. Armed with a strong background in both wholesale and retail, Charles
has held several leadership positions at Cole Haan, Saks Fifth Avenue
and Donna Karen/DKNY. He comes to PUMA with a Bachelors of Science in
Marketing and Business Administration from Penn State University.
“PUMA is thrilled to have Curtis join our North American team, as he brings a wealth of knowledge and expertise across the footwear and apparel industry,” said Jay Piccola, General Manager and President for PUMA North America. “His deep understanding of the ever-changing marketplace matched with his sharp sales and strategic marketing skills makes him poised to help grow our business, while maintaining our brand desirability.”
“Im excited to join this dynamic team and see great opportunity to strategically grow our business with our partners,” said Curtis Charles, Senior Vice President of Sales for PUMA North America. “As a longtime admirer of the PUMA brand, Im looking forward to expanding upon our current success in the North American market and look forward to the challenges ahead. Our team can bring the brand to new heights and will continue our mission as the most desirable sportlifestyle brand in the world.”
