Lululemon released its fourth annual 2024 Global Wellbeing Report.* In it, the brand found a “counterproductive cycle where the relentless pursuit of wellbeing is making us less well.”
While 89 percent of consumers have found more ways to improve overall health and wellness, so has the pressure to maintain the momentum. The report outlines that nearly two-thirds of respondents struggle with the “growing societal demand to support their wellbeing in specific ways,” causing almost half to experience ‘wellbeing burnout.'”
“We are pleased to share new insights into the state of wellbeing around the world,” said Calvin McDonald, CEO of Lululemon. “By sharing these insights, we hope to stimulate conversations and encourage people to reflect on how to support their wellbeing. The data shows us that moving with others and feeling a sense of community can positively impact how a person feels, and we look forward to bringing our guests and communities around the world together throughout the year to do just that.”
Lululemon’s Wellbeing Index Scores, measured across physical, mental, and social dimensions, remained stagnant worldwide over the past four years, which the company reports “underscores a need for a change in the approach to improving wellbeing.”
Lululemon’s data highlights the top pressure points “fueling the wellbeing cycle” as the following:
- 61 percent of surveyed respondents said they experience overwhelming societal expectations to appear well;
- 53 percent said there is an overwhelming amount of conflicting information about the best ways to improve wellbeing;
- 89 percent of respondents experiencing “wellbeing burnout” say loneliness contributes.
Lululemon’s report also outlines three ways to help consumers worldwide get “unstuck and move beyond ‘wellbeing burnout'”:
- Quiet the Noise – Set boundaries and take a break from social media. Practice meditation, which the report notes a 12 percent higher wellbeing rate.
- Do what feels good to you – Pace yourself throughout the day. Spend time in nature. Those who move their body a little throughout the day reported a 16 percent higher wellbeing rate.
- Invite others on your Journey – Those who use physical activity as an opportunity to socialize with others reported a 23 percent higher wellbeing rate.
“Often, the pressure to improve our wellbeing causes us to overthink and fixate on what’s lacking in our lives. I recommend setting gradual, achievable goals, turning the pursuit of wellbeing into a source of joy and anticipation rather than stress,” said Dr. Murali Doraiswamy, a professor at Duke University and Lululemon Mental Wellbeing Global Advisory Board member.
In the report Lululemon espouses that “while the data highlights the wellbeing pressures, an intersection of community and movement can help break the cycle and improve wellbeing. Through the simple act of moving with others, individuals can feel more connected to their communities, become rooted in purpose and improve overall wellbeing by 16 percent.”
To view the Lululemon 2024 Global Wellbeing Report, go here.
*Lululemon launched its annual Global Wellbeing Report in 2021. The company fielded the research for the report from April 22, 2024 to May 30, 2024. It included 16,000 general population adults globally—1,000 within each of the following 15 markets: United States, Canada, United Kingdom, France, Germany, Spain, Australia, New Zealand, Singapore, Malaysia, South Korea, Hong Kong S.A.R., Thailand and Japan; and 2,000 in China Mainland.
Image courtesy Lululemon
