CR Fitness Holdings, LLC is opening Crunch Charlotte University, a $5 million, 36,000-square-foot fitness facility in the Town Center Plaza, less than a mile from the University of North Carolina at Charlotte.

Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson operate CR Fitness Holdings, LLC, and combined, have more than 100 years of experience in the fitness industry.

CR Fitness operates 50 locations in Florida, Georgia, North Carolina, and Texas. Crunch Charlotte University will be the third location in the Charlotte, NC metro area.

“We are looking forward to bringing the exciting and inclusive Crunch workout experience to the students of UNC Charlotte and the surrounding community,” said Scrimale.