Crunch Fitness announced it will open Crunch Port St. Lucie in Port St. Lucie, FL, a $5 million, 55,000-square-foot fitness facility this winter.

Operated by Crunch Fitness franchisee CR Fitness Holdings, LLC, Crunch Port St. Lucie will open in the former Keiser University. The fitness venue is designed as one of the first in the brand’s new 3.0 design style, offering fitness and personal care amenities.

CR Fitness Holdings, LLC, operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, have a combined 150-plus years of experience in the fitness industry. CR Fitness Holdings, LLC has 72 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to open four clubs in the same region this year and reach 100 clubs by 2026.

CEO Tony Scrimale said, “We are looking forward to bringing the exciting and inclusive Crunch workout experience to the community surrounding our newest location in Port St. Lucie. With top-quality equipment, amazing group fitness classes, and personal training, there is something for everyone at an unbeatable value.”

Image courtesy Crunch Fitness