Crosman Corporation, international designer, manufacturer, and marketer of a wide range of products for the shooting sports, has appointed Brad Webb as its new National Sales Manager. The former vice president of sales national accounts at Primos Hunting Calls, Webb has an extensive background with all retail channels serving the hunting market, particularly the US big box retailers.
In his new position, Webb will oversee Crosman's North American sales team. He will focus on developing targeted sales initiatives for new accounts, while expanding the integration of product lines within existing accounts. Says Upham, “By adding Brad Webb to our team, we're underscoring our increased commitment to market hunting products. Our recent success in penetrating the hunting optics and archery markets has encouraged us to increase our investment and dedication to the category. We're confident that Brad Webb will be a genuine asset in that campaign.”
Webb is also enthusiastic about joining Crosman, “I'm impressed by Crosman's progressive culture and its experienced sales team. I should add that, despite Crosman's historically strong position in the US market, there's always room to grow, both here and abroad. As national sales manager, I plan to make good use of my hunting and shooting sports background. I'll also work in an area that is critical to growth in any business, taking care of our customers.”
Webb holds a BA in Communications from the University of Southern Mississippi. He and his wife Jana, plan to relocate to the Rochester, NY area.