Crocs, Inc. was named the Comfort/Wellness Footwear Brand of the Year at the UK Footwear Industry Awards ceremony in Birmingham, England. The Footwear Industry Awards seek to recognize those in the footwear industry who display innovation and forward thinking, alongside traditional sales and business acumen.
Crocs was also named a finalist in the Kids Footwear Brand of the Year category.
Comfort has always been at the core of Crocs footwear and is our primary focus as we build on the more than 300 year round styles we have today, said Vince Gunn, Managing Director Crocs Europe. After ten years, Crocs remains an entrepreneurial company that embraces innovation and creativity. This unique culture has influenced both our product and brand evolution. Were honored to receive this award, and I proudly accept it on behalf of our dedicated employees who are passionately committed to bringing comfort to the worlds feet.
The awards event was organized by Datateam Business Media with the support of the British Footwear Association (BFA), Independent Footwear Retailers Association (IFRA), the Society of Shoe Fitters (SSF) and Footwear Today. Winners were selected by more than 2,000 industry leaders.
