Crocs, Inc.announced a new “Heroes Discount” honoring all first responders by offering 15 percent off at all Crocs retail store locations throughout the U.S., Canada and Puerto Rico. The new discount took effect last week, and will remain a permanent discount moving forward. The “Heroes Discount” will be available to all active and retired first responders with valid identification, including military, fire fighters, police officers and rescue service men and women.

“Crocs is excited to offer this new Heroes Discount to honor all those people who sacrifice their time and personal safety to protect us each and every day,” said Sophie Bundalo, VP of Americas Retail at Crocs. “We decided to offer this discount as a way for us to give back a little comfort to those who make our lives more comfortable.”

To find a Crocs store location near you to redeem the “Heroes Discount,” search our over 200 store locations throughout North America at,default,pg.html.