Crocs, Inc. has appointed two new members to its management team. Charlie Johnson recently filled the newly created Global Creative Director position and Chris Ladd is serving as the VP of Global eCommerce.
Charlie Johnson, a veteran with more than 20 years in the footwear industry, will lead the effort to strategically align all Crocs global creative efforts including product design, marketing, and merchandising. Johnson will use his extensive expertise in the footwear and apparel industry to create a cohesive global creative brand framework for Crocs. Building on his eight year tenure with Adidas International where Johnson was instrumental in establishing marketing methodologies , footwear concepts and global brand strategies, he will now be responsible for integrating all brand visuals including retail merchandising, advertising, mobile marketing and other creative elements.
Bringing more than 13 years of global experience and expertise in eCommerce and internet marketing to the Crocs management team, Chris Ladd will spearhead efforts to enhance Crocs global internet business. Prior to joining the Crocs team, Ladd served as Director of Interactive Marketing and eCommerce for Titleist and FootJoy Worldwide. He previously held the position of Interactive Marketing Manager for Reebok International as well. Throughout his career, Ladd has been successful in developing strategic eCommerce practices for a number of clients in the footwear and outdoor industries.
“We are very excited to welcome Charlie and Chris to the Crocs team and believe their expertise and knowledge will continue to propel our business forward,” said President and CEO Ron Snyder. “A key to our global growth and continued success is dependent upon connecting with our consumers. Both Johnson and Ladd will allow us do to just this by moving toward a more fully integrated customer experience with our products.”
