Crocs, Inc. has donated 100,000 pairs of shoes to Feed The Children and other organizations, which will work to distribute to those hardest hit by the recent earthquake and resulting tsunami in Japan.


Crocs is also orchestrating ways for consumers to donate at Crocs retail stores and online at crocs.com, with proceeds benefiting the Japanese Red Cross Society. These donations are part of the corporate social responsibility program Crocs Cares, in which the company seeks to make a difference in the lives of people in need.

The Japan donation is not the first time Crocs has helped communities in the aftermath of natural disasters. After last year’s earthquake in Haiti, Crocs sent 80,000 pairs of shoes in addition to water, food and emergency medical supplies. The extra provisions were sent to the people of Haiti with the help of Feed the Children, a non-profit organization that provides humanitarian aid to people around the world.


“Donating 100,000 pairs of shoes is the least we can do to help mitigate the enormous devastation that’s resulted from the earthquake and tsunami,” said John McCarvel, Crocs president and chief executive officer. “We have Crocs employees, wholesale partners and many loyal customers in Japan, and we’re honored to be able to assist at a time when the Japanese people need our help the most.”