Crocs Inc. signed a five-year extension to its sponsorship agreement
wiht The AVP, Inc., the professional beach volleyball events
organization. Crocs will continue on as the “Official Tour Title
Sponsor and exclusive footwear sponsor of the AVP Tour” as well as
extending the AVP Crocs Cup through 2012.
“Extending our title sponsorship with Crocs for an additional five
years is an exciting milestone for us and we are thrilled to continue
working with Crocs as they have been an excellent partner in helping us
reach a larger audience, and created even more excitement around our
events,” said Leonard Armato, chief executive officer and commissioner
of AVP.
He adds, “Crocs has been a partner of the AVP Tour since 2006 and we are
very excited to be a part of the company's active marketing and retail
campaigns. Crocs combines technology with comfort to produce
one-of-a-kind lifestyle products that fit perfectly with the AVP brand
and events. We not only appreciate Crocs' involvement to date, but
enthusiastically look forward to continuing our mutually beneficial
relationship over the next five years.”
“The tremendous growth and demographic footprint of AVP make this
partnership an excellent fit for the Crocs(TM) brand and we are excited
to extend our partnership with AVP,” said Ron Snyder, chief executive
officer of Crocs, Inc. “The AVP Crocs Tour's popularity and exciting
future continue to make this title sponsorship attractive to a strong
and growing company like Crocs.”
The Crocs Cup is a season-long competition which awards the top men and
women's teams with the most Crocs Cup points an exclusively designed
trophy for the AVP Crocs Tour from Tiffany & Co. as well as
additional prize money. Crocs has been a sponsor of the AVP Pro Beach
Volleyball Tour since 2006.
