Crocs is taking steps to save a few dollars by not spending as much on legal fees. The company has created a new model of intellectual property rights enforcement activity in all distributor regions in which distributors contribute to legal fees.
“The new model simply requires our distributors to absorb the cost of enforcement in their region,” said Crocs spokesman Tia Mattson. “We will continue to coordinate enforcement activities and offer support to our distributors in this area going forward.” She said CROX will continue to enforce its intellectual property as necessary in regions where they sell product directly without the use of a distributor.
