Crocs Inc. announced that Michelle Poole has been appointed as president, Crocs, Inc. effective September 10, 2020. She will continue to report to Andrew Rees, CEO.
As President, Poole will assume responsibility for Crocs’ Americas, Asia and EMEA regional commercial teams as well as continue to lead its product design and management, merchandising and marketing teams.
Poole has served as executive vice president, chief product and merchandising officer since April 2020. Prior to this, she served as Crocs’ senior vice president and chief product and merchandising officer since 2014. In addition to her product and merchandising responsibilities, Poole assumed responsibility for marketing functions in 2017.
Poole has nearly three decades of experience and success in the development of several other product and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe, and Pepe Jeans where she held a range of marketing, merchandising and product management roles.
“Since joining the Crocs team, Michelle has had a profound impact on the trajectory and success of the Crocs business. I am proud to appoint Michelle to the role of president,” Rees said. “As a brand, we have proven resilient in the face of adversity and are emerging from this crisis with renewed confidence and optimism. This change will provide an even more effective and cohesive go-to-market strategy to achieve our long-term brand and commercial goals. We are confident that Michelle’s track record and leadership will continue to fuel sustainable growth in 2021 and beyond.”
“It is a privilege to lead such a talented team and to act as a steward of this incredible global brand,” added Poole. “I could not be more excited by the opportunity to integrate our teams globally, enhance our go-to-market strategy and grow the Crocs brand for years to come.”
Photo courtesy Crocs/Michelle Poole