CRKT (Columbia River Knife & Tool) kicked off its 29th year in business this past month. As part of the anniversary, the company updated its visual brand identity, website and product offerings “in response to consumer demand,” said the company.
“After nearly three decades in business, we’re still learning, growing and striving every day, and we are continually inspired and motivated by those who carry our knives and tools,” said Doug Flagg, VP of marketing and innovation for CRKT. “As we celebrate another anniversary, we’re doubling down on our commitment to our consumers by heeding their call to deliver our incredible designs with more high-end materials while at the same time adding new dimensions to the CRKT brand overall.”
Building on recent product introductions, including the Facet folders and U.S.-made Bugsy fixed blades, designed by Ken Onion and Kaila Cumings, respectively, CRKT reported it would introduce new knives “in the coming weeks and months” to reinforce its market position.
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Photo courtesy CRKT
