Crimson Trace has announced the promotion of Lane Tobiassen to President. Lane previously held the position of Director of Marketing and most recently, VP of Sales and Marketing at Crimson Trace.

As the leader of Crimson Trace's executive team, Lane will oversee company strategy, growth and profitability objectives, as well as sales, marketing, manufacturing, product development and execution of multi-channel commercial, OEM and military growth initiatives.

“Lane's proven track record on the sales and marketing side of Crimson Trace and his understanding of our product development and market strategy makes this promotion a natural progression in his career,” said Lewis Danielson,  CEO and Chairman of the Board at Crimson Trace. “With his high degree of professionalism, drive and strategic thinking, Lane will take Crimson Trace to that next level of success.”