Crimson Trace has appointed Kent Thomas as Director of Marketing. The company said Thomas will oversee all aspects of Crimson Trace marketing functions to include managing and developing the professional marketing team, being a key participant in the cross-departmental Product Management Team, execute creative development of all advertising, point-of-purchase materials, trade shows, packaging, and insuring brand consistency.
Thomas has over 20 years of business strategy, product development, marketing, merchandising, sourcing and management experience in the outdoor market. His background includes such companies such as The Outdoor Channel Outfitters, Cabela's Inc., LaCrosse Footwear Inc. and Leatherman Tool Group.
“We are extremely pleased to have Kent on our team,” said Lane Tobiassen, president of the Crimson Trace, “His proven track record of outstanding leadership and achievement throughout his career will help Crimson Trace continue to dominate the small arms laser market. Kent's experience and knowledge will lend itself to developing and executing industry-leading programs to create greater demand and awareness of laser sights and the Crimson Trace brand across all segments of the commercial market.”