Crazy Creek Products has been sold to John and Kim Elsberry of Red Lodge, MT. John Elsberry was brought in to serve as the company’s general manager following the February 2009 death of founder and president Rob Hart in a skiing accident.


Since 2001, Elsberry has operated a successful business consulting company serving numerous businesses in the Red Lodge. He had previously worked at Crazy Creek and was familiar with the company’s products and operating systems.


Elsberry said he will be working actively to enhance Crazy Creek's business operations and systems to improve its ability to service customers. This includes maintaining stronger inventory levels and improving replenishment times. It also plans to expand the capabilities of its outstanding logo personalization program.