Crazy, the Italian performance mountainwear company, released its FW23 line reinforcing the commitment to its “Fast and Light” philosophy with a colorful design. Building on its U.S. momentum, the clothing includes new colors to its Levity Jacket, available October 2023.
“Our signature style is resonating with U.S. consumers and the specialty backcountry market that’s growing in the U.S.,” said Valeria Colturi, Crazy founder and designer. “This collection keeps our focus on this important audience that loves alpine adventures. We’ve now grown to 25 retailers across the Northeast and the Rockies to appeal to that core market and look forward to introducing more U.S. enthusiasts to the Crazy brand family.”
New products include the men’s Jacket Viper, a hybrid everyday active insulated jacket and the Boosted Pant, a waterproof bib pant for skiing and mountaineering with full-length double-slider side zips and gaiters with an adjustment system for use with crampons. Enhanced items include the men’s Pull Acceleration, the Acceleration Jacket and the updated Neutron jacket.
For women, the line includes the refreshed Pull Oxygen, the new version of Crazy’s Cervino mid-layer, and the Jacket Oxygen, a minimalist, packable jacket featuring updated materials and fabrics to enhance performance.
The Levity Jacket, a lightweight puffer down jacket weighing 6.1 ounces for men and 5.4 ounces for women, continues to be an iconic piece in the line.
Progression Brands Group is the North American distributor for Crazy and will continue to support the brand’s U.S. and Canadian select retail presence.
Photo courtesy Crazy
