Cramer Products has hired Tim Maloney Sales, Inc. of Lake Forest, CA, to handle its west coast sales activity. The sales agency will cover the nine western states of Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, and Washington for Cramer, calling on sporting goods dealers, distributors, and retailers.
 
Matt Conway, Cramer's vice president of sales, said, “Tim and his group have a great deal of successful experience in sales representation including in the sports medicine category. We are confident that they will prove to be a positive asset to our organization, and will represent Cramer Products and Active Ankle in the professional manner that our customers have come to expect.”
 
Maloney added, “We're excited to be part of Cramer—a company that is renowned in both the sporting goods and sports medicine industries. Their products are excellent and it’s a great opportunity to represent what we consider to be one of the premier brands. We’ve already identified some great growth opportunities for Cramer, and look forward to a long relationship with them.”
 
Tim Maloney Sales was established in 1991 when Maloney purchased the 20-year-old Lem Finley Sales company. Tim Maloney Sales covers 13 western states and 12 midwest states in the categories of team sporting goods, retail sporting goods, and sports medicine.
 
Cramer Products, founded 1918, is a leader in the manufacturing and marketing of sports medicine and physical education products.