Cotopaxi and Nemo announced the launch of a new trade-in recommerce program with Trove and REI to give customers more used gear options.
The collaboration and resale program allows Cotopaxi and Nemo to enter the resale market, Trove to further its mission to create less waste through a circular economy, and REI to continue growing its used gear department.
REI will sell preowned Cotopaxi and Nemo gear through its existing Used Gear program.
Customers can trade in their Cotopaxi and NEMO equipment in exchange for a gift card when they mailing in their “gently used” gear and apparel. The items are sent to Trove, which assesses the items for condition and cleans and/or repairs the item before it is approved to be photographed and placed for sale on REI’s Used Gear site.
The partners worked closely to build out the trade-in program offering customers more buying options. Customers who want to trade in a preowned product can choose to use REI’s mail-in/trade-in program or go direct to Cotopaxi or Nemo. The value of each product will be the same regardless. Customers who initiate trade-ins through REI’s program will receive an REI gift card and those who initiate trade-ins through each brand’s program will receive a gift card for that brand’s website.
Photo courtesy Trove