Building off the success of a limited pre-release, Costa Sunglasses launched the complete King Tide performance sunglass collection globally, one of its most technical sunglass frames for on and off the water with five years of R&D behind it.
The frame is available in two styles: King Tide 6, a six-base frame with a straighter wrap, and King Tide 8, a full wrap-around eight-base version.
Technical specs on both frames include removable side shields, shark-inspired venting for zero-fog effect, sweat management, and non-skid hooding, keeping the glasses in place when worn.
Costa debuted King Tide at ICAST 2023, taking Best in Show in the eyewear category.
“The moment we’ve been waiting for all summer is finally here,” said John Sanchez, vice president of Global Product Strategy for Costa Sunglasses. “This frame has been five years in the making and is the product of every lesson we’ve learned in our 40-year history on the water. The success of our initial launch was more than we could have imagined, as well as the level of psych from pros, partners and the media—it’s all been a wild ride, ending in the global release. This frame and how well it’s been received is why we love what we do. We are a proud Costa community, united by the water and by a thirst to explore everything it has to offer.”
King Tide comes with Costa’s polarized 580® glass lens technology, providing “exceptional clarity and color enhancement.” The scratch-resistant lenses reduce haze and blur while “boosting essential colors for superior definition.” Built with Costa’s proprietary Bio-Resin, King Tide is also lightweight and “maintains the durability necessary for any watery adventure.”
For more product information, go here or watch the video here.
Photo courtesy Costa Sunglasses
