Costa Del Mar, manufacturer of polarized sunglasses, announced several new positions and promotions. New hires and redefined roles highlight Costa’s rapid growth and attention to their core fishing community and sport market.
“We’re proud to be a brand that attracts top talent in the industry,” says Holly Rush, Costa’s CEO. “We work hard to stay true to Costa’s DNA, and want to put the very best people in position to support our future growth. Recognizing top talent within the organization and bringing new folks in from the outside with different skills and experiences is really exciting and a testimony to the strength of the brand. I couldn’t be more proud of the team or more excited to welcome our newest members.”
New roles and positions are outlined below.
- Dave Bulthuis will assume the newly created role of VP, Industry Relations and Government Affairs. For the past 14 years, He has served as VP of Sales and remains the most active and passionate champion of the Costa brand. Under his leadership, Costa grew from a small, niche fishing company in Florida, to the fastest growing performance sunglass brand in the US. In his new role, Bulthuis will be actively involved in representing Costa with trade assocations, conservation initiatives and important matters that support and protect recreational and sport fishing practices at the local, state and national level.
- Travis Owens, who has worked closely under Dave’s leadership for more than a decade, has been promoted to Senior Director of Sales, Sport Channel. Owens has over 20 years experience with the Costa brand across many different roles in the organization. In his new position he will have full responsibility for the company’s most strategic customer base in the Sport Channel, overseeing all Key Accounts and Field Sales activities.
- Amanda Sabin has been promoted to Community Manager, Core Markets, overseeing all of Costa’s fishing activities (Inshore, Offshore, Bass and Fly). Sabin most recently served as Costa’s Offshore Community Leader, and has proven to be a dedicated brand advocate. She is a passionate fisherman, conservationist and leader who is well known and respected across the industry. She is a tireless advocate, working to bring more women into the sport and the business of fishing.
- Andrew Cox will join the Costa team as the Offshore Community Leader, replacing Amanda Sabin in her prior role. Most recently, Cox served as the Editor in Chief at Marlin Magazine, and has extensive experience in the sport fishing industry, and a strong passion for conservation initiatives that matter most to Costa’s core consumers. Cox will be responsible for fostering relationships with our key pros and influencers, working closely with conservation groups and increasing awareness both within Costa’s core geographies as well as new markets such as California.
Photo Costa Del Mar