Invista's Cordura brand team has hired Iain Bradley as the European business manager for the Performance and Protective Fabrics group.

In his new role, Bradley will lead marketing, sales, and new business development activities to help grow Cordura branded sales in military and outdoor/performance apparel markets in the Europe, Middle East and Africa (EMEA) region.  He will also develop and execute marketing plans to increase brand recognition and new fabric adoptions among outdoor and performance apparel manufacturers who seek fabrics that are both durable and functional.

“We are pleased to welcome Iain to our regional management team,” said Bill Colven global Cordura brand business director. “His wide-ranging international sales and marketing experience within the textile industry make him a true asset in support of our valuable mill and brand customers as we seek to expand our Cordura branded sales in the region.”

Bradley brings more than 20 years of experience textile-related industries, with more than eight years of hands-on experience as a leader in international sales, marketing and business development. With his background, Bradley will aid in the development and expansion of the Cordura brand in the region.

Prior to joining Invista's Cordura brand team, Bradley served as European business manager for Spilo, Ltd., specializing in technical geo-textile products. He also served as the European commercial director and company secretary for the Sans Fibres, European business, where he was responsible for new business development and product line management. Additionally, Bradley worked with Unifi International Services, Inc. as the director of sales, marketing and customer service.