Coolcore has signed Trainers Choice as the exclusive distributor for its products, including Dr. Cool wraps, in Canada.
“Trainers Choice is one of Canada's top sport medicine product suppliers,” said Kevin McCarthy, president and CEO of Coolcore. “Their established relationships with retailers, as well as with the Canadian Physiotherapy Association and the Canadian Athletic Trainer’s Association, will be a tremendous asset in our upcoming product launch later this spring.”
Dr. Cool wraps can be used as a dry compression wrap to support and protect various body parts during activities, or wet and frozen to combine cold and compression to reduce swelling and speed recovery mid or post-activity. The key technology behind the wrap’s ability to stay cool longer is the patented, chemical-free Coolcore cooling fabric, which has earned the prestigious Hohenstein Institute’s “Innovative Technology” award.
“The Dr. Cool brand fits our philosophy of keeping people active in life, work or sport,” said Rick Schaly, president of Trainers Choice, which supplies premium supports, braces and health products to sporting good, drug, mass and food retailers throughout Canada.
Trainers Choice will be launching Dr. Cool and Coolcore products into the market place in 2014.
New England-based Coolcore, which specialized in material innovation, claims Dr. Cool’s first product is the only item to combine ice and compression in one flexible fabric wrap.