Mammut recorded flattish sales and operating results in 2014 reflecting growing saturation in its home markets of Germany and Austria, its Zurich-based parent company Conzzeta AG reported.
Revenues at the Swiss mountain sports company reached €249.9 million ($273mm), up 1.2 percent from €247.0 million ($267mm) in 2013. Mammut's operating results slipped to €20.8 million ($23mm), down slightly from €20.9 million ($23mm). That translated to an EBIT margin of 8.3 percent.
“The Swiss mountain sports brand is facing increasingly tough competition worldwide,” Conzetta reported March 26. “The core markets of Germany, Austria and Switzerland are showing increasing signs of saturation, while the Asian markets continue to grow. In sporting goods sales, direct contact with the end-customer is increasingly important; sales growth occurs above all in the business-to-consumer (B2C) sector. Mammut further strengthened this channel in 2014, opening 12 new mono-brand stores.”