Converse said the iconic Star Chevron logo will now be the primary logo on all Converse basketball footwear. The Weapon Evo, a basketball shoe evolved from the original Weapon, will be the first shoe to feature the logo again.
“The Star Chevron logo represents a defining time in basketball history,” said Geoff Cottrill, chief marketing officer. “This logo first appeared on footwear when players changed basketball by bringing their unique style to the sport. Converse still stands for that today and we celebrate those who create positive change and challenge the status quo.”
The Weapon Evo also debuts Converse Balls Technology, a cushioning system in the shoe's heel.. The heel of the shoe has several polyurethane balls that rebound and push back when compressed during play. The balls are enclosed in a clear TPU cage to provide stability and attractive visible technology.
Converse introduced the Weapon Evo to musicians this summer at the first-ever Band of Ballers tournament. Jim Jones, Asher Roth, Pac Div, Matt and Kim and others squared off on the court in 3-on-3 contents where Jim Jones walked away a champion. Content from the event is posted online in webisodes on Converse.com.
The premium colorways retail for MSRP $90 and are available at select Finish Line stores, FinishLine.com and Converse.com. The Weapon Evo will continue to roll out in nine team colorways for MSRP $80 at nationwide sports specialty retailers in September.
