A heritage brand by definition is one with a positioning and value proposition based on the company’s heritage. SGB congratulates Schoeller on the company’s 150th Anniversary developing and producing innovative textile solutions.

“Today, as ever, Schoeller strives to deliver what our brand partners’ end users need to differentiate themselves. We work to stay ahead of the curve on all fronts–providing our customers with what they need, sometimes even before they know they need it.” — Siegfried Winkelbeiner, CEO, Schoeller


What began as Switzerland’s first worsted yarn spinning mill in 1868 has achieved no less than worldwide recognition for highly-technical textiles and dedication to sustainability, long before sustainability was a buzz word in the industry.  More than 500 brand partners in 50 countries count on Schoeller textiles for 
tangible added value, in accordance with the Code of Conduct of Swiss Textiles. Schoeller produces an average of over six million meters, (over 19 billion feet), of performance textiles per year in its mills in Sevelen, Switzerland and Balingen, Germany.

When Rudolph Schoeller established what would be called “Schoeller & Sohne” in Zurich in 1868, it was an age of ground-breaking achievement and progress inspired by the beginnings of the Swiss Red Cross and the completion of the Gotthard Tunnel in Switzerland.

Schoeller expanded its business fast and in 1954 purchased a textile mill in Sevelen, located in the St. Gallen Rhine Valley, which currently serves as the company’s headquarters. That mill launched the first elastic fabric for the ski industry—or the world’s very first soft shell fabric—under the name “skifans.”

Sustainability has always been import to Schoeller. In 1994, it was the first activewear and leisurewear manufacturer to receive Oko-Tex Standard 100 certification. Schoeller also served as one of the founding developers of the bluesign system, which has since become established worldwide. Schoeller then became the very first company to receive the bluesign award in 2008, among its many awards.

“Being able to reflect upon 150 years of textile experience, customer relationships and progress is an incredibly proud moment for our entire Schoeller family. This milestone is one for which we would like to thank our consumers, customers and partners who have continually supported and inspired our advancements. Protecting and supporting millions of consumers in doing what they love most and keeping a close eye on the next level of innovation every day, drives us on and gives us tremendous fulfillment—just as I am sure it did for Rudolph Schoeller so many years ago.” — Siegfried Winkelbeiner, CEO, Schoeller, pictured right 

Photos courtesy Schoeller