Competitive Cyclist, an online retailer of cycling gear and apparel, and L39ION of Los Angeles, a professional cycling team, announced it had formed a multi-year partnership.
The online retailer said it would leverage its digital experience to support L39ION of Los Angeles’ e-commerce retail shop, hosted by competitivecyclist.com.
L39ION of Los Angeles’ shop will include its own branded apparel and products from the team’s sponsors, including DT SWISS, SRAM, Medterra, Specialized, and Rapha.
The partnership began on October 30 when L39ION of Los Angeles kicked off its independent, organized race series in Sacramento, CA with SRAM. Competitive Cyclist was one of four presenting sponsors at the race, offering the largest cycling purse prize in North America of $100,000, split between the women’s and men’s pro fields.
