Columbia Sportswear Company has appointed Tim Bartels to vice president of global footwear sales and promoted Mitch Fields to vice president of global apparel sales.

Bartels, who most recently served as vice president of global sales for Keen, will be responsible for global footwear sales for the Columbia, Sorel and Montrail brands. He has more than 25 years of sales and industry experience, including sales leadership positions with Keen, Nike and DC Shoes, which was acquired by Quiksilver. Bartels will report to Mick McCormick, vice president of global sales.

“I am very excited to join the Columbia organization and their experienced leadership team, and I look forward to working with the team on implementing global selling strategies and developing specific footwear channel plans across the Columbia portfolio of brands,'' said Bartels. “The footwear category is a tremendous long-term opportunity for the company.''

Fields, who joined Columbia Sportswear in 2006 as national sales manager of men's apparel, will now oversee global sales for men's, women's and youth apparel. Fields has focused his career on active apparel, footwear, and sports-related sales, including 17 years at Nike in multiple sales leadership roles. Prior to joining Columbia Sportswear, he led sales efforts for Callaway Golf Footwear. In his new role, Fields will also report to Mick McCormick, vice president of global sales.

“I'm pleased to have the opportunity to expand upon the great work we've been doing domestically to grow our brand awareness and consumer loyalty and build upon this experience globally,'' said Fields. 

“These two executives will play a key role in driving multi-brand sales of our industry leading outdoor apparel and footwear products,” said Tim Boyle, President and CEO.