Columbia Sportswear continued to log double-digit gains in both net income and sales in the second quarter despite continued declined in the companys Outerwear business. COLM looks to right the Outwear ship as it moves its Sportswear chief over to bring a little magic to the Outerwear business as well.
On a currency-neutral basis, total sales for the company increased 10.1% for the quarter, driven by growth in Sportswear and Footwear. The company said FX rate benefits, a lower mix of International and distributor sales and higher gross margins on sales of closeout product helped improve overall gross margins, but were offset somewhat by a “continued mix shift” to lower margin Sportswear and Footwear product. The drop in Outerwear sales in the quarter was attributed primarily to weakness in Youth Outerwear.
The company announced that Mark Sandquist, who had been responsible for the companys Sportswear business, will now take on Outerwear as well. The company hopes to see better opportunities for synergies between the product categories. Doug Prentice, who had been running the Outerwear business, has moved over to work on Outerwear integration efforts for the companys Sorel and Mountain Hardwear brands.
Canada sales increased 7.9% on a currency-neutral basis, impacted by weather that was cooler and wetter than normal. Europe saw Q2 sales increase 9.9% on a currency-neutral basis, which the company said was also hampered by cool, wet weather and difficult economic conditions in some key markets. In the Other International segment, currency-neutral sales declined 10% for the period, due in large part to a 22.6% decrease in sales to international distributors. Japan saw a 5.9% increase in sales for Q2 on a currency-neutral basis, or 15.4% in local currency, to $7.5 million.
Mountain Hardwear sales increased 7.6% to $6.8 million versus $6.3 million in second quarter last year. COLM said they still intend to grow the brand through “increased penetration of existing customers” and opening new customers in the current channel. The company on Thursday announced the formation of a new European subsidiary based in Thalwil, Switzerland that will handle the sales, marketing and distribution of Mountain Hardwear products in Central Europe. The unit is expected to operate independently in Europe, but will utilize many of the facilities and infrastructure that has been established by Columbia.
Sorel sales increased 20.9% in the quarter to $1.5 million. The company said they were making efforts to make the brand more relevant on a year-round basis.
COLM sees Q3 net income growth of 3% to 5% on revenue growth in the 9% to 10% range. For the full year, they see net income growth of roughly 10% to 11% on net sales growth in the 12% to 13% range.