Bruno Cercley has been named President of Coleman EMEA, SAS, which includes Colemans operations in Europe, the Middle East and Africa. The appointment was announced by Gary A. Kiedaisch, President and CEO of The Coleman Company. In his new position based in Lyon, France, Mr. Cercley will have overall responsibility for Colemans operations in these regions and will spearhead the international expansion of the Coleman® and Campingaz® brands.
Mr. Cercley joins Coleman from his position as President and CEO of the Rossignol Group, parent company of such well-known brands as Rossignol and Dynastar Skis, Look Bindings, Lange Ski Boots and Cleveland Golf. Prior to his tenure with Rossignol, he held sales and general management positions with Owens Corning Fiberglass and Saint Gobain in Europe.
“Bruno brings a wealth of experience and knowledge of international markets to Coleman, having worked in the region for many years,” Kiedaisch said. “Under his guidance, we expect our business to expand in these global markets and were fortunate to have him join us. He will be a major asset as Coleman moves forward in the region.”
Commenting on the appointment, Martin E. Franklin, Chairman and Chief Executive Officer of Jarden Corporation, said, “Jarden is committed to building its international operations and revenue base. Adding an executive of Brunos caliber to head Colemans operations in these key geographic markets is a testament to this commitment. We are confident that this appointment will lead Coleman and Jarden in exciting new directions for long-term growth.”
Mr. Cercley added, “I am extremely pleased to join Coleman and to have the opportunity to work with Gary Kiedaisch as we leverage the foundation of our business in this region of the world. Coleman has tremendous brands and I look forward to expanding their reach in the marketplace with innovative new products and in penetrating new sales channels.”
