Cole Haan on Thursday announced the opening of its first GrandShop in the United States at Westfield Valley Fair shopping mall in San Jose, CA.

Centered around human connection and enabled by technology, the space is strategically designed to be modular and mobile, creating a fully immersive customer experience similar to a live/work loft.

This GrandShop (stylized as GRANDSHØP) store at Westfield Valley Fair will feature Near-Field Communication technology that empowers the customer to enjoy a seamless retail experience, with the ability to “tap to” find out whether the store has their size in stock, see more product details and reviews on Cole Haan’s website or purchase and ship styles directly to their preferred destination.

In this new 940-square-foot concept store, Cole Haan prioritizes its ZeroGrand innovation combining craft, style and engineering to create lifestyle products from categories including footwear, outerwear, bags and accessories. The GrandShop highlights Cole Haan’s icons, classic dress wear styles that the brand has revolutionized, and the latest ZeroGrand silhouettes.

“Cole Haan continues to build a revolutionary collection of lifestyle products for a culture on the move,” said David Maddocks, CMO and GM business development at Cole Haan. “This first GrandShop was designed for the young, extraordinary pioneers of Silicon Valley whose lives reflect their personal and professional passions and who work to disrupt the status quo.”

Photo courtesy Cole Haan GrandShop, Westfield Valley Fair Shopping Mall