Point6 and Cocona announced an exclusive partnership for wool socks utilizing Cocona’s 37.5 technology.
“Wool is Mother Nature’s miracle fiber, thanks to moisture, temperature, and odor controlling properties,” says Peter Duke, Point6 CEO. “Bringing 37.5 technology fiber into the mix elevates wool’s benefits to a whole new level.”
The press release from the two companies noted that an in-depth study conducted by the Department of Physiology at the University of Colorado, Boulder reported that by changing from a wicking shirt to a 37.5 shirt athletes extended their performance and reduced their core temperature buildup. The team at Point6 worked with scientists from Cocona to perfect the combination of 37.5 particles with nylon to help make a sock that maintains a comfortable level of humidity by delaying the onset of sweat and drying faster, even during high-intensity exercise.
“Peter Duke has had a long and successful history as an innovator with merino wool, so it was exciting to partner with Point6 on this development,” said Jeff Bowman, CEO of Cocona Inc. “The product they’ve created is fantastic; 37.5 fibers pair very well with natural fibers, turbocharging the inherent properties of merino.”
Point6 will introduce nine styles powered by 37.5 technology for Spring 2017, plus several tactical styles that are being developed for the military.
