Cobi, the first integrated system to make cycling a “smart” experience, is now available for purchase in 34 countries and five different languages.
The system was designed and engineered in Germany, unveiled with a successful Kickstarter campaign in 2014 and backed with over $13 million in investment capital.
Similar to the hands-free, Bluetooth-powered connectivity systems found in many automobiles, Cobi combines design aesthetic with user experience to create its cycling product.
“We’re thrilled to launch the Cobi platform to the world,” said Andreas Freitag, CEO of Cobi North America. “What we call ‘Connected Biking’ is the experience of tapping into dozens of bike-specific connectivity features in a single unit.”
Consisting of a smartphone case, handlebar mounted hub, six-button controller and app, Cobi provides access to phone calls, fitness metrics, turn-by-turn navigation, playlists and weather forecasting. It can also charge phones and is open-source, allowing developers to create custom systems for bike fleets, tourism applications and more.
