Coalision, the Canadian lifestyle and apparel company based in Montreal, appointed Francois Goulet to the role of executive vice president, Orage, effective Jan. 1.
Goulet will report to Bernard Mariette, president and CEO of Coalision and be based in Montreal.
Goulet has more than 20 years of industry experience with the majority of his career spent at Rossignol, where he served as VP sales and marketing for the Canadian territory, president of Rossignol Canada, and president of Rossignol North America. He played an important role in the leadership and the development of the brand as well as building the overall organization for North America.
Goulet will lead the strategic business direction of the brand globally, and will continue to accelerate the strengthening of Orage's significant position in the free-ski industry.
“We are very excited to have Francois Goulet on board. We have been following Francois' work at Rossignol for several years, and I know that he is the right person to continue developing this brand” said Mariette. “The appointment of Francois marks an opportunity for accelerating Orage's brand, lifestyle, and business growth”.
Goulet commented: “After spending more than 20 years at Rossignol, I'm very pleased to join such a creative and strong brand as Orage. For 20 years, I have watched Orage's brand and lifestyle growth. Now, today, I'm happy to be on this side of the fence”.
“Working with Bernard Mariette again, as well as the Orage staff will be an important opportunity to accelerate Orage's momentum into becoming the brand powerhouse it can be.”
