ClubCorp has appointed TJ Schier as chief operating officer of BigShots Golf, its golf and entertainment concept.

Schier is a veteran in the hospitality industry who most recently served as president and founder of Incentivize Solutions. He was the founder and president of S.M.A.R.T. Restaurant Group, the franchisee of Which Wich Superior Sandwiches for more than a decade.

As COO of BigShots Golf, Schier will manage operations and lead the company’s growth strategy to open multiple, free-standing outdoor BigShots Golf facilities and indoor locations.

Since Schier joined BigShots Golf, the company has announced plans for a sixth location in Naples, FL. It recently broke ground on its newest locations in Bryan, TX, opening in winter 2021, and St. George, UT, opening in early 2022. This year, the brand has also opened two franchise locations with O’Reilly Hospitality Management in Springfield, MO, and Fort Worth, TX.

“TJ brings a unique background and skillset to the BigShots Golf team with his extensive operations background and track record of delivering outstanding experiences in the hospitality industry,” said David Pillsbury, ClubCorp CEO. “His strong leadership and industry knowledge will be key during this exciting time as we continue to grow our footprint with openings this year and into 2022.”

“For decades, ClubCorp has been the gold standard in the golf, country club and city club space, and no one else can match what they do in creating premium experiences,” said Schier. “We have a clear vision for BigShots Golf as an innovative venue concept that combines the best in golf-based entertainment, dining and cocktails. I look forward to bringing our vision to life as we not only grow this brand but also help grow the sport with a fun alternative in an immersive golf and entertainment experience for our guests.”

Photo courtesy Big Shot Golf