Club Ride announced that Hotlines UK will launch its Spring 2015 line of casual cycling apparel at its dealer show in London Aug. 6-8. Hotlines will sell Club Ride line at its online retail store as well as open wholesale accounts in the United Kingdom under an exclusive one-year agreement.


“We are excited to enter the UK market for the coming season,” stated Scott Montgomery, Club Ride CEO, who is scheduled to attend the dealer show next week in London. “Cycling has grown in the UK and we believe our casual-performance apparel will enable more people to look and feel better on and off the bike. Our goal is to improve the cycling experience for all with comfortable apparel.”


Hotlines UK operates both retail and wholesale divisions. Its ecommerce store sells cycling products at full price across Europe, while its wholesale division distributes products to dealers across the United Kingdom and the Republic of Ireland. Its agreement with Club Ride gives it exclusive distribution rights in the United Kingdom for one year and prevents it from shipping direct to consumers outside of Europe.


“It’s great to bring something new and different to the market,” said Hotlines Marketing Manager Martin Astley. “A range of clothing that looks good on and off the bike, but also has highly technical design makes a lot of sense. There are a lot of riders out there that have a need for technical cycling kit they can wear at work, to the shops or in the bar. Club Ride is just what they are looking for.”