Club Ride Apparel named Lambert as its Canadian distributor. Lambert is one of the largest pan-Canadian distributors of bicycle and running products.

“We have been consistently increasing dealer infiltration into Canada for the past three years,” said Club Ride CEO Scott Montgomery.  “Now that we are set to formally designate a Canadian distributor, we are thrilled to be represented by the top distributor in Canada.  Our goal is to be the leading casual-performance brand in Canada.  Our partnership with Cycles Lambert will position us to provide exceptional service to our friends north of the border.”

Canada's urban cyclist segment is growing and there is a good demand for technical and stylish garments, said Lambert Product Director Andr√© Trudeau. “We feel that this addition to Lambert’s portfolio will help IBDs answer the growing needs for that niche market,” he said.