Club Ride, which aims to become the leading casual-performance cycling apparel brand in North America, added two members to its sales team and has hired Verde PR to manage its social media efforts.
Martin Gomez will oversee the Orange County-San Diego area and Jesse Stevens will manage West Virginia and Virginia.
The Ketchum, ID maker of cycling apparel recently launched an updated and mobile-friendly website, which it will update in August with dealer resources.
The company introduced its 2015 Spring-Summer collection to retailers in June, including an Open Road collection that has been expanded to include women’s pieces and more men’s styles.
“We are proud of another strong quarter in terms of sales and to see increasing demand outside our borders,” said CEO Scott Montgomery. “We entered Q2 with a small backlog and still achieved our sales targets with fill-in orders and new dealers.”