Club Pilates, owned by Xponential Fitness, announced plans to expand into Mexico through a Master Franchise Agreement with Riser Fitness, a U.S.-based Club Pilates Franchise Group. The agreement sees Club Pilates opening at least 65 studios over the next ten years.
Club Pilates has 1,000 studios open globally. The deal will also expand its reach to 20 countries worldwide.
Riser Fitness, established in 2013 and backed by Fortress Investment Group, is reported to be among the first and largest Club Pilates Franchisee group, with over 60 studios across the Western U.S. and over 40 domestically in development.
“We are thrilled for Club Pilates to debut in Mexico,” said Bob Kaufman, president of International at Xponential Fitness. “The Riser Fitness team are best-in-class operators of Club Pilates in the U.S., and we are excited to team up with them to introduce our much-loved Pilates experience to consumers in Mexico.”
“We are thrilled to take this next step in our investment in Club Pilates to exclusively bring Club Pilates to Mexico,” said Mike Gray, president and chief operating officer at Riser Fitness. “Our collaboration with Club Pilates and Xponential has already led to incredible growth across the U.S., and now we’re excited to bring that same experience to Mexico, starting in Mexico City. With Xponential’s continued support and shared vision, we are confident in our ability to deliver the best in Pilates to new markets and maintain our momentum as we expand internationally.”
Mexico will mark Club Pilates’ 18th international market outside of the U.S. and Canada. The company also plans to open studios in Australia, the Dominican Republic, France, Germany, Japan, Kuwait, Portugal, Singapore, South Korea, Spain, and the U.K. It has agreements in place to develop studios in Austria, Ireland, the Netherlands, Qatar, New Zealand, and Switzerland.
Xponential Fitness brands include CycleBar, StretchLab, YogaSix, Pure Barre, Rumble, BFT, and Lindora.
Image courtesy Club Pilates
