Climate Neutral welcomed Melissa Leslie to the newly created position as head of marketing. She assumes responsibility for advancing Climate Neutral’s message with brands and consumers.
Leslie, an industry veteran in digital communication and news media, brings years of B2C experience to the team from CPG, retail and automotive industries. She has worked for media groups Yahoo!, PopSugar, Bustle and, most recently, as Director of Client Partnerships at Foursquare.
“We’re very excited to have Melissa on our team,” said Austin Whitman, CEO of Climate Neutral. “Her experience developing big brand campaigns across a range of industries will be a huge asset for us as we look to add hundreds of more brands to our community and scale our impact.”
Leslie joins the Climate Neutral team after a year of growth for the organization. In 2020 Climate Neutral certified its first cohort of 150 brands collectively offsetting more than 200,000 tons of CO2. As the organization accelerates into 2021, participation continues to grow with more than 100 new companies committed to offsetting and reducing carbon emissions.
Of joining Climate Neutral, Leslie said, “I’ve always been very passionate about sustainability, and I’m thrilled to be joining the Climate Neutral team. I believe that brands and consumers are critical stakeholders in the fight against climate change and Climate Neutral delivers a unique solution to make carbon neutrality more accessible. I look forward to developing the label as the leading consumer-facing standard for carbon neutrality.”
