Clif Bar & Company President and COO Kevin Cleary has been promoted to the position of chief executive officer. As CEO, Cleary will focus on expanding Clif Bars growth in the sports nutrition and healthy snacks category while continuing to lead the companys day-to-day business operations.

Owners Gary Erickson and Kit Crawford will continue as co-chairs of Clif Bar & Companys board of directors and become co-chief visionary officers guiding the companys Five Aspirations business model.
Kevins talent for leadership and passion for a sustainable business model is evident by our tremendous business growth,” said Erickson. “To date, Kevin has expanded Clif Bars national and international distribution while directing the rapid expansion of the companys portfolio of on-the-go snacks.”


Crawford added that “With a passion for people engagement and environmental and social responsibility, Kevin has increased the use of organic and certified sustainable ingredients in our products to new levels. 


As owners of the family and employee-owned company, Gary and Kit have developed an innovative business model that integrates social and environmental responsibility into every area of the business. Guided by Five Aspirations or bottom lines-Sustaining our Business, our Brands, our People, our Community and the Planet, Kevin will partner with them to bring the company vision to life.

Its been an amazing experience bringing Clif Bars Five Aspirations business model to life day-to day-and seeing great results across the company from sales to our work in communities around the globe, said Cleary. We couldnt have realized that kind of positive growth without the hard work of our amazing people. Im looking forward to building on this momentum as we look to the future.

Cleary, a San Francisco Bay Area native, husband and father of three boys, joined Clif Bar in 2004 as executive vice president of sales. In 2006, he was promoted to COO, and in 2009 he was promoted to president and COO.