Clif Bar & Co. has chosen Velocity Outdoor as its new sports retail representative agency. Velocity Outdoor will work exclusively with Clif Bar & Co. on all channels within the specialty outdoor sector in Wisconsin, North Dakota, South Dakota Minnesota, Missouri and Illinois.

Velocity Outdoors is headed up by Dominic Petit of Suamico, Wisc. Petit is joined by Dan Jennings of Omaha, Neb., Ashley Moore of Minneapolis, Minn. and Andy Bruen of Chicago, Ill. Together the representatives have more than 60 years of experience in the growing specialty outdoor industry.

Patrick Kelly, Clif Bar’s sales manager of specialty retail, believes the new partnership will create stronger relationships between Clif Bar & Co. and its retailers and ensure optimum service.

“With Velocity’s representatives located in a spread of cities, they’ll get out to see retailers more often and build the quality relationships that we’re looking for,” Kelly says.

Velocity Outdoor services other key and non-competing brands in the outdoor/ski sports industry, such as Thule, Scott and Serfas, while providing expertise in multiple channels of trade related to biking, running, skiing/snowboarding and outdoor.