Cleveland Golf/Srixon it has formed a strategic marketing alliance with GolfGym to promote the products and services of both companies. PGA Tour Biomechanics Strength and Conditioning Coach and GolfGym partner, Joey Diovisalvi is on the staff of Cleveland Golf and has brought the two companies together to create this mutually beneficial alliance.
The strategic marketing alliance includes branding exposure on both companys websites and in select promotional materials. Banner links to Cleveland Golfs website and latest products and technology are featured throughout the pages of GolfGyms website. Joey, who is affectionately known by Tour players as “Coach Joey D,” demonstrates nearly a dozen golf fitness tips using GolfGym products on videos featured on the Cleveland Golf website under the Golf Fitness category on the CGTV page.
“Coach Joey D has been on the Cleveland staff for many years. We understand the importance of his work and how he has helped Tour players significantly improve their games for more than a decade,” said Greg Hopkins, president/CEO of Cleveland Golf/Srixon. “We are pleased to work with his partner, GolfGym to help bring his message to golfers and promote the fact that with the proper equipment and the proper strength and conditioning program, golfers can bring their game to new levels.”
“We believe that aligning ourselves with one of the top golf equipment manufacturers in the world is an important step in the continued growth and evolution of golf fitness,” said Ken Pierce, President, GolfGym®. “It validates the importance of golf fitness while showcasing Coach Joey Ds expertise in golf-specific movement patterns. It also allows us to provide golfers worldwide with information about the great equipment from Cleveland Golf and their broader commitment to golfers.”