The Collegiate Licensing Company (CLC), a division of IMG College, announced its annual list of top-selling institutions and manufacturers. These rankings represent royalties reported July 1, 2011 through June 30, 2012 on all collegiate merchandise sold on behalf of CLC-represented institutions.

The retail marketplace for college licensed merchandise in 2011 was estimated at $4.6 billion. Royalties generated from the sale of officially licensed collegiate products go back to the institutions to support various student and campus endeavors, therefore it is important for consumers to ensure the merchandise they purchase is officially licensed.

“As the leader in the collegiate licensing industry, we help connect the more than 173 million passionate college fans to the brands they love and follow,” said Cory Moss, VP and managing director of CLC. “We look forward to continuing to help our partner institutions develop brand management, protection, and development strategies to continue to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.

Notes of interest:·

  • This marked the seventh consecutive year The University of Texas at Austin ranked No. 1 in CLC’s fiscal year-end rankings.
  • The University of Kentucky moved from No. 7 to No. 3 due in part to the success of its basketball National Championship licensing program.
  • Nike USA Inc. has become the No. 1 collegiate apparel licensee. Excluding the 2009-10 and 2010-11 fiscal years, Nike USA Inc. has held the position of top apparel licensee since 1999.
  • EA Sports has maintained its No.1 status among non-apparel licensees since Q3 of 2003.
  • Top local licensee Kentucky Wholesale Inc., an apparel manufacturer, produces officially licensed product for the University of Kentucky and the University of Louisville.
  • Non-apparel royalties were up 14 percent for CLC’s 2011-12 fiscal year-end taking this sector of the business to a record high. Top royalty producing non-apparel categories included video games, domestics, housewares, and miscellaneous gifts and novelties.
  • Top apparel categories for 2011-12 included T-shirts, women’s apparel, fleece and headwear.

Top-75 Universities

(1.) The University of Texas at Austin (2.) The University of Alabama (3.) University of Kentucky (4.) University of Florida (5.) The University of Michigan (6.) Louisiana State University (7.) University of North Carolina (8.) University of Georgia (9.) University of Notre Dame (10.) The University of Oklahoma (11.) Auburn University (12.) The Pennsylvania State University (13.) University of Nebraska (14.) University of Arkansas, Fayetteville (15.) University of Wisconsin (16.) University of Tennessee (17.) West Virginia University (18.) University of South Carolina (19.) Texas A&M University (20.) University of Missouri (21.) Florida State University (22.) The University of Kansas (23.) Oklahoma State University (24.) Clemson University (25.) University of Illinois (26.) Texas Tech University (27.) University of Miami (28.) University of Washington (29.) Purdue University (30.) Arizona State University (31.) Syracuse University (32.) University of Louisville (33.) The University of Arizona (34.) University of California, Los Angeles (35.) Duke University (36.) Boise State University (37.) University of California, Berkeley (38.) Oregon State University (39.) University of Minnesota (40.) University of Utah (41.) Stanford University (42.) Washington State University (43.) University of Maryland (44.) The University of Virginia (45.) University of Mississippi (46.) Georgia Institute of Technology (47.) Texas Christian University (48.) University of Connecticut (49.) University of Pittsburgh (50.) University of Colorado (51.) Brigham Young University (52.) University of Cincinnati (53.) East Carolina University (54.) State University of New Jersey (55.) Boston College (56.) Georgetown University (57.) The University of Montana (58.) University of South Florida (59.) University of Central Florida (60.) Vanderbilt University (61.) The University of Memphis (62.) University of Nevada (63.) U.S. Military Academy (64.) The University of New Mexico (65.) The University of Wyoming (66.) Fresno State (67.) Marshall University (68.) Northwestern University (69.) Colorado State University (70.) Villanova University (71.) Texas State University- San Marcos (72.) University of Delaware (73.) Louisiana at Lafayette (74.) Gonzaga University (75.) James Madison University

Top-25 Non-Apparel Licensees

(1.) EA Sports (2.) Fabrique Innovations Inc.dba Sykel (3.) Wilson Sporting Goods Co. (4.) The Northwest Company LLC (5.) Tervis Tumbler Company (6.) Balfour (7.) Teams Beans (8.) Jenkins Enterprises (9.) Herff Jones Inc. (10.) Logo Chair Inc (11.) Wincraft Inc (12.) Rico Industries/ Tag Express (13.) Renaissance Imports Inc (14.) TOMS Shoes Inc. (15.) Jostens Inc (16.) Upper Deck Company Inc. (17.) The Memory Company LLC (18.) Evergreen Enterprises (19.) Spirit Products Ltd./MA (20.) Scentsy (21.) Brax Ltd. (22.) Stockdale (23.) Russell Stover Candies (24.) Concept One Accessories (25.) Hunter Mgf. LLP

Top-25 Apparel Licensees

(1.) Nike USA Inc. (2.) Knights Apparel Inc. (3.) Gear for Sports (4.) Top of the World (5.) adidas Team Inc. (6.) Colosseum Athletics Corporation (7.) College Concepts LLC (8.) Twins Enterprise Inc. (9.) Outerstuff Ltd. (10.) J. America (11.) T-Shirt International Inc. (12.) Tailgate Clothing Company (13.) Haddad Brands (14.) MJ Soffe LLC (15.) 5th & Ocean Clothing LLC (16.) Russell Brands LLC (17.) New Era Cap Co. Inc. (18.) JanSport, a division of VF Outdoor Inc. (19.) Lakeshirts Inc. dba Blue 84 (20.) Zephyr Graf-X (21.) New Agenda (22.) Columbia Sportswear (23.) E5 (24.) VF Imagewear Inc (Section 101 by Majestic) (25.) New World Graphics

Top-25 Local Licensees

(1.) Kentucky Wholesale Inc. (2.) University Co-Operative Society Inc. (3.) Jcs Enterprises Inc. (4.) J & W Interest Inc. (5.) Bernard Studio (6.) A-Game Apparel (7.) Standard Pennant Co. Inc. (8.) Anton Sport (9.) It’s Greek To Me (10.) Houndstooth Clothing Co. (AR) (11.) Landmark Graphics (12.) Dixie Pride dba Bama Fever & Tiger Pride (PA) (13.) Bear Basics (14.) Goldden Corp. (15.) Collegiate Pride (PA) (16.) W Promotions (17.) University Bookstore Inc. (18.) Tiger Town Graphics (19.) Missouri Cotton Exchange (20.) Corporate Identity (21.) Graphic Industries (22.) Great Plains Coca Cola Bottling Co. (23.) AJL Advertising Specialties Inc. (24.) My Profile (25.) Otis Instruments Inc.